Jeanette is the Founder and CEO of BEYOND influence, an influence & brand ambassador marketing agency helping clients to ride the next wave of marketing.
She is keen to unite her clients with influencers and ambassadors in a meaningful way to achieve revenue, performance, and transparency.
Jeanette is a champion and an independent thought leader on social and emerging technologies, with a track record of building and implementing effective integrated marketing and communication initiatives by putting data and storytelling front and center.
A journalist by training with ears on the ground and a sharp eye, she has a deep understanding and infectious passion for, all things digital and social and has tapped emerging social technologies for small, medium and fortune 500 companies within the entertainment, automotive, luxury, and consumer product industries globally. She spent 20 years in the United States and extensive time in China and now resides in Europe gaining knowledge and expertise of emerging trends in the social media space.
Jeanette has held several senior management positions at various brands, agencies, and internet start-ups. Her key areas of expertise include not only first-hand knowledge in trending media, digital marketing, and social technologies but also strong best-in-class strategy and business development.
She is fascinated by how consumers think, how they behave and how they interact with brands in our always-on world. Her personal goal is to devise strategies for brands, which give the consumer something valuable in return for their attention. To create work that someone seeks out, not tries to hide from.
As a pioneer in the influence/content creator marketing space she holds numerous board positions and was a Advisor Member of the American Influencer Council (AIC) and Member of the Steering Committee of the Branded Content Marketing Association (BCMA) in Great Britain.
Jeanette is also voted as the TOP 50 Global Influencer Marketing Professionals by trade organisation Talking Influence.
She is a sought-after speaker and industry podcast guest.