When internet searchers land on your website, sales page or any form of online presence, are they met with a professional, easy-to-use, engaging pleasant experience? Or are they met with a lot of disappointment, disarray and confusion? If it’s the latter, you are losing these valuable leads to your competition.
Just as the name suggests, online presence is your presence on the Internet – in any form or shape. However, as a business, your goal is to have an Online Presence that is attractive and appeals to your target audience, and contains engaging content to help convert your visitors into paying customers.
When it comes to business’s online presence, it takes a serious collaboration between the business’s top management and skilled Online Presence expert to create an Online Presence that will work towards bringing in more revenues to the business.
Here are the key guidelines for creating—or updating—your company’s website:
- Keep the navigation simple.
- Introduce yourself with confidence.
- Tell them who you are.
- Make calling easy.
- Think mobile.
- Consider social media.
