What is the Metaverse, and how does it work?
The Metaverse is a place where people can “socialize, learn, collaborate, and play in ways that go beyond what’s possible today,” according to Meta (Facebook’s new corporate name).
If you keep up with event industry trends, you’ve probably noticed the term “metaverse” being thrown around a lot lately. In March, there will be a metaverse fashion week. The Australian Open is planning a metaverse gathering for fans throughout the tournament. It even hosted a recent wedding for a tech-savvy couple.
While event planners are still reeling from the whirlwind of virtualization, new technologies such as NFTs, holograms, cryptocurrencies, and, yes, the metaverse, are uprooting the industry once more. It’s understandable if your thoughts are racing.
The way we work has evolved and is continuing to shift at a breakneck speed to a more hybrid style of working that necessitates new levels of interactivity and engagement, and the Metaverse will play a crucial role in this. Our digital habits are becoming increasingly entwined with our physical lives, which is especially true for innovative businesses.
Why are so many event planners so excited about this?
- Attendees from all around the world can easily fit into the metaverse. “You may hear someone having a discussion in the metaverse just as they were in the next room to you, even if they are far away or across the world,” “All it takes is bringing your avatar closer to them in the same manner you would in real life.”
- With avatars, attendees can present themselves however they’d like. You have the ability to completely reinvent yourself and be whoever you choose. It’s possible to be as creative as you want.
- It enables one-of-a-kind event experiences and new engagement opportunities.
- You are not restricted by the availability of the venue or vendors. You can create any type of experience you want and you’re not limited by what venues are available on your chosen date. All you have to do is design the venue you want.
